Alexander-John is an Artist, Footwear & Fashion Designer and an expert in Concept Design, Renovation & Rebranding. His love for the arts and instinctive ability to design and execute gives him a unique edge as a creator. Alexander has done Concept Design, Fashion, Art and Footwear Design for some of the world's top Entertainers and Fortune 500 companies. With a nimble business practice Alexander-John can pivot from creating a custom shoe design to building a concept sneaker boutique without missing a stride.

In 2004, he started hand-painting and engraving sneakers. His work has been worn by the likes of Usher, Chris Brown, Caron Butler, Drew Gooden, and Busta Rhymes. In 2012, he created custom footwear for Jay-Z, Beyoncé, Emory Jones, Google, Microsoft, Nickelodeon all in the same year! His designs continue to be highly coveted by the world's top designers and celebrities.