1xRUN Thru Interview
Vertigo by Matt W. Moore
1xRun: When was the piece created?
Matt W. Moore: I designed this artwork in early 2014.
1xRun: Tell us how the idea and execution came about?
Matt W. Moore: I was in Detroit at 1xRUN and Jesse and I were brainstorming some next level ideas for unique screen prints. I proposed aluminum, with the emphasis on really letting the metal shine through in some spaces of the artwork. He liked the idea and we ran with it. It turned out great!
1xRun: How long did the piece take?
Matt W. Moore: It is a very detailed and precise vector illustration. I never notice the passing of time when I am having fun, but looking back at my calendar, the time from first sketches to final version was about a week.
1xRun: What is unique about this piece?
Matt W. Moore: I would have to say the unique process of printing. The artwork has a fun ‘Choose Your Own Adventure’ story to it. It is a portrayal of the idea of vertigo. Disorienting and confusing, hard to decipher, which way is up and down. The typography in the piece reads ‘Vertigo’ 4 different times, in all 4 directions, so it is possible for the art to hang in any way and reveal another cryptic typographic execution. I love the idea of rotating a print every week, month, or year and having a new narrative to decipher and appreciate.
1xRun: Describe this print in one gut reaction word.
Matt W. Moore: Vertigo.
1xRun: When did you first start making art?
Matt W. Moore: Forever.
1xRun: What artists inspired you early on?
Matt W. Moore: MC Escher, Picasso, Walt Disney.
1xRun: What artists inspire you now?
Matt W. Moore: Sol Lewitt, Frank Stella, Alex Trochut, Augustine Kofie, Victor Vasarely, Jurne, Roid, Horfee, Tim Clorius, Ken Sortais, Tomek, and the list goes on.
1xRun: What was the first piece of art that you bought? Do you still have it?
Matt W. Moore: I have been trading art with friends for 20+ years. I only began to buy art at exhibitions and studio visits 5 years ago. Some early pieces I bought were from Jurne’s first solo show in SF, and from Roid’s ‘More Than Ever’ exhibition in London.
Location: Boston, Massachusetts
He exhibits his artwork in galleries all around the world and collaborates with clients in all sectors. Matt is also Co-Founder & Designer for Glyph Cue Clothing. Surf through his site to learn more about Matt's History, Present, and Future.
As founder of MWM Graphics, Matt dubbed his digital abstract style early on in his career, and has since employed it to cover surfaces ranging from Ray-Ban Wayfarers to Almond Surfboards; an Apple Desktop, Coca-Cola’s London Olympics Campaign, and an entire issue of Wired Magazine. Whether working in fine art or commercial applications, Matt W. Moore finds that each sparks the other. Graphic design projects often inform the Monumental Murals he paints in city neighborhoods around the world. His annual series of Watercolor Paintings in black and white might inform future Logo Designs. Cross-pollinating between disciplines allows him to constantly refresh his perspective and produce unique work. Applying his vision to new surfaces or in collaboration with others always proves his credo.
Many of Matt’s most memorable projects have been at the intersection of art and design, and often involve substantial collaborative processes.These range from his own initiatives, such as his clothing line Glyph Cue and his home goods line Core Deco, to projects initiated by others, such as painted outdoor sculptures for Moscow’s Sretenka Design Week, robot-generated Sharpie marker drawings done with a Modified CNC Machine, and curated projects such as murals at Art Basel Miami Beach or corridor-length wall paintings in Barcelona’s Vincci Hotel. Leaving himself open to the inspiration of new places, materials, and looming deadlines, for the majority of his projects with art galleries, he arrives to the venue empty-handed, creating the entire body of work as a residency on-site, whether in Paris, São Paulo, or Cincinnati, and always with accompanying outdoor murals and street paintings.
Find out more @ http://mwmgraphics.com/