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Fri, Mar 15 - Wed, Mar 20
RUN #00067
Travis Cain - Softee X
Travis Cain
Softee X
Edition Size:   40
19x25 6 Color Screen Print on 140lb. French Paper
This Run is Sold Out
Definitely a classic icon of Summer, the Mister Softee trucks come out in full force during the scorching afternoons in New York. A tasty treat of a print if we may say so ourselves! We'll let the artist elaborate:

"The first sure sign of Summer in New York City is the Mr. Softee trucks. It seems they are on every street corner here - and of course that means even in the ghetto (where I lived for 3 years). Some of these trucks are a little broken down, dirty, and in some of cases, even sell other non-frozen (and illegal) treats. Here's my take on the classic character – Softee X. Like everything else in New York, he's a little rough around the edges." – Travis Cain

We decided to throw down this six color screen print on a light blue paper. The layer of white really adds that crucial, vanilla feel.

Discuss This Run

About the Artist

Location: New York City

Travis Cain is a graphic designer and artist originally from Madison, WI. After running his own design studio for several years, he moved to New York City and attended the School of Visual Arts (SVA) where he earned an MFA in Design. During his career, Cain has had the pleasure of working with clients as diverse as The Green Bay Packers, Sundance Channel, and Getty Images. His work has been honored by The One Club and featured in ID Magazine, Graphis, Communication Arts, PRINT and HOW.

He has exhibited at the Cooper Hewitt Design Museum, SVA's Art Director's Club and other galleries across the United States. Cain currently lives in New York City and works as an Art Director at a well-known cosmetics company. He loves his wife, spicy food, getting his hands dirty while screen-printing, riding his bike, and wrestling with his three sons.

Find out more @ http://artforindustry.com/