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This Run is Sold Out
Fri, Aug 28 - Mon, Aug 31
RUN #00348
Bethany Shorb - Ford Whisperer
Bethany Shorb
Ford Whisperer
Part of Archive Access   View Entire Series
Edition Size:   75
24 x 18 Screen Print On 140lbs French Archival Fine Art Paper
This Run is Sold Out
This release from Bethany Shorb is part of the 2012 Detroit Design Festival. 1xRUN, DDF and Bethany teamed up to release this limited edition screen print of "Ford Whisperer" to showcase one of the many talented artists making a difference here in Detroit.

"For this print I recombined vintage advertisements and technical drawings of 1920's Bugatti and 1950's Ford Fairlane. It enlarges vintage, printed halftone dots, converts them to the square pixel, halftones them again to silkscreen, further digitally manipulating and layers them over color fields and stripes." - Bethany Shorb

Detroit Design Festival (“DDF”) will take place on Wednesday, September 19th - Sunday, September 23rd. Read on below for more info and follow with the hashtags #ddf and #emafterdark

This RUN comes signed, numbered and with a Certificate of Authenticity from Bethany Shorb and 1xRUN

Discuss This Run

Bethany Shorb Unveils DDF Official Print

We are excited to present the debut RUN from Detroit artist Bethany Shorb as she unveils the Detroit Design Festival’s official print for the 2012 weekend festivities.

Bethany Shorb will be among the many local artists and galleries highlighted in the upcoming Eastern Market After Dark,which will feature a tour around Detroit’s burgeoning art scene throughout Eastern Market.

Although Eastern Market is often recognized as the food hub of Detroit–bustling with Saturday morning shoppers, slaughterhouses and specialty grocery stores– after dark a different hustle takes over the neighborhood, a creative movement hidden in lofts, studios and galleries living in the market.  The night tour will take guests into studios, galleries, artists’ residencies, hacker spaces, shops and letterpress studios.

The tour will give guests a chance to explore the market often not experienced. Allowing for a sneak peak into a creative community that works late nights and early mornings to create on every level. The tour will stop at over ten locations in the market, opening their doors for workshops, shopping and viewing. Studio doors will open at 7p.m. and close at 11p.m.
Locations include:
- Red Bull House of Art
(Sounds for the evening provided by House of Art artist, Red Bull Music Academy Alumni and “Punk Rock Warlord,” Jeff Risk)
– Cyberoptix tie lab + artist Bethany Shorb
– Salt & Cedar
– Signal Return
– Detroit Mercantile Company
– Division Street Boutique
– OmniCorp Detroit
– fo2la
– 1480 Gallery
– Art Effect Gallery
– Workroom Detroit
– Frontera
– NNII International Gallery
– The Loft (1234 Market Street) (RSVP Required)
– DeVries and Company 1887
– Transmat Gallery
– Christopher Samuels
– CAN Art Handworks
… and more.

Find out more at here and follow with the hashtag #EMAFTERDARK


About the Artist

Location: Detroit, Mi

Bethany Shorb, Founder and Principal Designer of Cyberoptix was born in Boston, MA in 1976. She received her MFA in Sculpture from Cranbrook Academy of Art and BFA from Boston University. Her photography and product design work have been widely published in the United States and abroad; her visual art and product work have been exhibited throughout the US and included in numerous private and public collections. Her musical alter-ego has performed at many venues and festivals across North America including the Guggenheim Museum in New York and Movement: Detroit’s Electronic Music Festival.

Shorb founded The Cyberoptix Tie Lab in 2006. As a designer of witty hand printed neckwear, she has applied her experience as a sculptor, couture, costume and graphic designer to transform a much maligned business necessity into a subversive object of desire. In addition to a strong internet retail presence, Cyberoptix ties and scarves are currently represented by more than 250 boutiques and museum stores in over a dozen countries—from Fred Segal in Los Angeles, the ICA Museum in Boston, to the American Museum of Natural History in New York.

Her work has appeared on PBS Newshour, HGTV, The Martha Stewart Show and recently reviewed in the New York Times, Wired, Antenna, FiberArts, Brides, TimeOut New York, Motorcyclist and Make Magazines—while adorning the necks of dignitaries worldwide. In Moscow, April 2011, General Tom Stafford, commander of the historic Apollo-Soyuz mission, presented two cosmonauts, Russian Prime Minister Vladimir Putin and Russian President Dmitry Medvedev a set of Cyberoptix’s “Apollo-Soyuz” design ties as a gift to commemorate the 50th anniversary of Yuri Gagarin’s spaceflight. Corporate clients include Lexus, Scion, Hewlett Packard, EverPower and Terra-Gen Renewable Power.

A paradox for the times, Cyberoptix Tie Lab operates one of the largest sustainable, water-based, solvent-free print shops in the country right in Downtown Detroit’s Eastern Market—providing a seditious, punky fashion statement for executives bound to the neck noose, and a sharply styled alternative for those who don’t need to wear a tie, but choose to do so. All ties and scarves are designed and printed in house—to date, Shorb has hand-printed over 100,000 neckties herself without the assistance of any machinery or automation. The Lab’s new line of printed silk scarves are woven and dyed by Fair-Trade practices supporting a small family artisan silk business in rural Thailand; Shorb and her fiancé visited the silk market in Bangkok this Spring and were proud to interact with suppliers in person. Featured in print and online product and industrial design publications, Cyberoptix’s premium wood packaging is also Forest Stewardship Council Certified. Packaging papers, hangtags and protective shipping materials are made from 100% post-consumer fiber, manufactured in mills run by sustainable energy.

A proponent of Detroit’s organic re-invention and prosperity through the help of makers, thinkers, and entrepreneurs thriving while operating on a lean budget, Shorb has called the Detroit-area home for thirteen years and is giving greater focus to more community-based projects while still exhibiting internationally. Employing area art students and members of the local community, Shorb has taught valuable professional skills through internship, apprenticeship and studio-assistant positions. As a founding member of OmniCorpDetroit, Detroit’s first hacker/makerspace, she has exhibited at the inaugural Maker Faire Detroit 2010, ‘11, and ‘12 at The Henry Ford, and World Maker Faire New York, with Cyberoptix to date being a recipient of seven Editor’s Choice Awards. Shorb has served as a curatorial collaborator at Gallery Project, Ann Arbor’s leading non-profit venue for challenging contemporary art and MOCAD’s “New Wave” Board. Shorb and her staff have contributed creative and capital resources to 944 Magazine’s “Chucks for Charity,” the ACLU, Architecture for Humanity, The Midwest AIDS Prevention Project (MAPP) and their charitable events at the Museum of Contemporary Art Detroit and the College for Creative Studies. Most recently Shorb was a visiting artist in printmaking at Summit Series.


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